According to Innovation Enterprise, in the last couple of years, a lot has changed in the SEO world. Although a lot has changed, certain fundamental principles and truths about SEO remain unchanged. For instance, targeting specific keywords with the intention of improving the organic rankings of a website no longer work with search engines in 2018, however, you need to know that keywords are still essential. SEO experts use keywords to reveal much more about users and what the users struggle with.
It can be quite a challenge to choose a good SEO technique to use for marketing your website because there are so many different and conflicting SEO techniques out there making it hard to choose which technique you could safely ignore. Discussed below are some of the things that you need to know about search engine optimization.
Get rid of anything that slows down your website
In the past, it was normal for an individual to get away with a slow-loading website. There are times when you could have to wait for about five to ten minutes for a popular news site to load fully.
In today’s marketplace a slow website is something that not many people tolerate in their normal internet surfing. A slow page on the internet can now frustrate a person and ultimately discourage them from buying any of your products or services. According to research done by Strange Loop, a one-second delay in a page load time can lead to a loss of 7% in conversions. This demonstrates that a slow site is considered an untrustworthy site in potential buyers. Period. According to another survey done by eConsultancy, 40% of people on the internet will abandon websites that take more than three seconds to load.
Therefore, if you are interested in the success of your business, make sure you have dealt with the load time speed of your website.
Link to other sites that have relevant content
Not many people understand the benefit of linking their websites to other relevant and authoritative pages of content. If you are interested in the success of your website, then make sure you link your site to other top ranked sites. Link building is one of the fundamental parts of the smart SEO strategy. Linking to other sites will make your traffic trackable and your website will be more scalable and valuable in the eyes of potential clients.
So, you have defined your search engine optimization goals. What next?
After defining your SEO goals clearly, the next thing that your site needs is software that will help track down what’s working and what’s not working. Some of the popular pieces of software include Google Search Console, Google Analytics and other private-web analytics solutions.
Other SEO tools such as CrazyEgg will even show you where most visitors of your site click and also how often they navigate away from your website.
Make sure that before you decide to navigate your first potential client to your website that you have installed all these web analytics in place.
Nothing will ever beat quality content but utilizing these three tips alongside your day-to-day will ensure the success of your website and ultimately lead to higher conversions.
(Innovate Enterprise is business media company specializing in enterprise innovation. They bring exceptional cross-industry knowledge to the business community through a combination of digital media and live summits, providing organizations with cutting-edge insights to drive growth in the constantly changing business environment.)