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7 Reasons Why SEO Should Be Your Digital Marketing Strategy

(SEO) is an online marketing strategy that is can be vital for any business to succeed in today’s digital world. With most Americans using the internet, going online is an important medium to connect with friends and family, shop, obtain news and gather information. Yet today, 11% of U.S. adults do not use the internet, according to a new Pew Research Center analysis of survey data. That’s all the more reason for a business to be able to be found online.

Prioritizing your Search Engine Optimization strategies should be your main focus for getting positive results in return. This article, hopefully will go into more details about the 7 reasons why you should prioritize your SEO.

1. Why Is SEO Important?

If you own and operate a business or manage a website, you will want increased traffic to it. SEO is important because it’s aimed at doing just that, which is to improve overall online presence, views and traffic for your website.

2. Organic Search

Using organic search is a huge part of most business’s website performance, as well as a crucial component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

Today’s digital marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, DuckDuckGo, and the many, many others. All search engines help to contribute to a brand’s visibility, it’s just that Google owns about 75 percent of the search engine market. There’s no doubt that Google is the ultimate leader so following their guidelines is very important. The 25 percent of the remaining market is owned by other engines is also very valuable to brands as well. With Google dominating the search engine market and the most visited website in the world it also is the most popular email provider in the world, with over1 billion in users. Digital users are accessing the internet via Google at least once a day to gather information.

3. YouTube Search

YouTube was founded in 2005 by Steve Chen, Jawed Karim and Chad Hurley while they were all employed with PayPal. YouTube is no doubt the largest video hosting website. It was ranked the 5th most popular website and boast an average of 100 million video views daily. Alexa was ranked the fifth-most-popular digital video platform. YouTube has worldwide dominance and features a large variety of user generated and corporate media digital content that include TV clips, music videos, video clips such as video blogs, short original videos and more.

4. Find Qualified SEO Experts

There are numerous SEO consultants and experts. If you are looking for a good qualified SEO expert just do a quick search and you’ll find numerous consultants. Just to name a few who include Brian Dean, Rand Fishkin, Guy Sheetrit, Vanessa Fox, Eric Enge, Barry Schwartz, Spencer Haws, Jeff Quipp an numerous others.

5. Business to Business (B2B) SEO Marketing

According to a study in 2014, 94% of B2B buyers did some form of research before making the purchase. Another 77% of those have used Google as a search engine. SEO is very important for B2B as B2C (business to consumer) companies.

6. Credible SEO adds to your business or brand

If you’re on the first page of Google results it reflects your business credibility. Many customers will not search past the first or second page. This is why a good a good SEO game plan is so important; it adds credibility to your brand, website, or service.

7. Link to other websites with relevant content.

Website linking out to other blogs is very important to growth, Link building remains a fundamental part of smart search engine optimization strategy. A few folks often think that by linking out to relevant and authoritative content pages is bad because it takes people off your own page.

Linking out sends trackable traffic, it makes your site a more valuable and scalable resource.

To summarize, as long as people use search engines SEO is here to stay. It is impossible to imagine online marketing without Search Engine Optimization. Search engines are key components to digital marketing. Keeping up to date with all the latest trends in SEO will keep you at the top of your SEO game for many years.

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